Day spa in Richmond's West End with massage, organic facials, HydraFacial, infrared sauna and herbal bath soaks; walk-ins welcome, reservations recommended.
At a glance
- Price
- $$
- Amenities
- Sauna
- Good for
- CouplesSolo travelers
- Price
- Moderate
Pure Serenity Spa sits on Grove Ave in Richmond's West End, offering a fairly full menu for a neighborhood day spa: therapeutic massage, organic facials, HydraFacial treatments, body treatments, herbal bath soaks and an infrared sauna. There are also pregnancy-specific services for expectant clients, and packages that bundle a few treatments together for a longer visit.
The spa works well for both a quick reset and a longer session. Walk-ins are accepted, though booking ahead is the more reliable route given the range of services and likely demand for treatment rooms. It's set up for solo visits or couples looking to spend a few hours together, and the price tier lands in the moderate range rather than the high-end luxury bracket.
Hours run long on weekdays, open from 9am to 8pm Monday through Thursday, with shorter days on Friday (9am–6pm) and weekends (9am–5pm). That gives some flexibility for an after-work appointment or a weekend morning slot before the day fills up elsewhere.
For anyone building a spa day around a specific treatment, it's worth calling ahead to confirm which services are available same-day versus which need advance scheduling, especially the sauna and bath soak add-ons that may pair with a massage or facial booking.
Good to know
- Do I need a reservation, or can I walk in?
- Walk-ins are welcome, but a reservation is recommended given the range of services offered, from massage to facials to sauna.
- What's the price range like?
- Pure Serenity Spa is classified as moderate pricing (tier 2 of 4). Exact treatment prices aren't listed here, so confirm current rates with the spa directly.
- What treatments are offered?
- The menu includes therapeutic massage, organic facials, HydraFacial, body treatments, herbal bath soaks, infrared sauna and pregnancy-specific services.
- What are the hours?
- Monday through Thursday it's open 9am to 8pm, Friday 9am to 6pm, and weekends 9am to 5pm.
- Is this a good spot for a couples visit?
- Yes, the spa lists couples and solo travelers as its typical audience, and offers packages that suit a shared spa day.
Details checked September 30, 2026. Prices and hours change; confirm before you go.
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