The NOW Massage Nashville Gulch

The NOW Massage Nashville Gulch is a day spa built around massage therapy rather than a full menu of treatments. It offers three signature massage styles, each available with add-on enhancements like deep tissue work, gliding cupping, or crystal hot stones. An infrared sauna session is offered as a complement to the massage, meant to promote a sweat and ease muscle tension before or after the table work.

This is a small, focused operation rather than a resort-style spa — three treatments total, no pools or multi-room wet areas, just massage and sauna. It sits at 620 9th Avenue South in the Gulch, a walkable downtown Nashville district, making it a straightforward stop for a single appointment rather than a half-day retreat.

Booking ahead is required; the studio does not accept walk-ins, and there's no day-pass option since the sauna is positioned as a massage add-on rather than a standalone facility. It's open to all ages and not restricted to hotel guests, with hours running 9am to 7pm every day of the week. Pricing falls in the moderate range for the category, consistent with a boutique massage studio rather than a budget chain or luxury spa.

Gift cards are available, which makes this a reasonable option for someone booking on behalf of a friend or family member rather than for themselves.